Today’s consumer market isn’t yesterday’s soda. The modern marketplace is demanding better options. These new beverage trends are big business.

Much of the pattern in the drinks of today is a deeper focus on good health. And it’s about time. One particular segment of this industry is an increasing focus on waters. By the year 20225, this is planning on becoming a $18.24 billion by itself, the water market includes still, sparkling, and herb-infused waters. Some of the commonly found additives include vitamins, acids, minerals, herbs, fruits, and vegetables.

And the beverage trends keep on coming – not just in waters. They also include surging trends in the coffee and tea market, especially in ready to drink (RTD) fashion. By the year 2027, the global ready-to-drink (RTD) tea and coffee market is expected to reach $133.9 billion dollars.

What’s also interesting is that there has been a growing interest in having non-alcoholic cocktails, commonly being referred to as the mocktail. Ready to drink alcoholic beverage market is expected to reach nearly $20 billion by the year 2027.

Learn more about how yesterday’s soda is quickly fizzling out and becoming a thing of the past in favor of healthier, flavorful alternatives in the visual deep dive below:

The Rise of the Mocktail